You can judge every other part of your business. Why not this one?
You have judgement about everything else. A supplier's price. A new hire. A bad month.
Now look at how you get customers. You cannot tell whether it is working, or whether to spend more or stop. Every other part of your business came with an instrument. This one never did.
This book builds you one.
What the first three chapters give you
- 1
Why I Wrote This
How a business that did everything right still stops growing, and why the part that brings customers in is the part nobody taught you to judge.
- 2
How You Built This
The way an established business actually got here, usually on relationships and referrals, and why that engine quietly runs out of road.
- 3
The Nine Ceilings
The nine places growth stalls. You will recognise yours before the chapter ends, which is the point.
36 pages, including the full contents of the book, so you can see exactly what the rest covers.
Now we can see through the different sections and the forms, we can see a clearer path of how that lead becomes an actual booking.
You gave me a structure that I could work with when I didn't even understand that structure was lacking.
I appreciate that you're always honest, never over the top, and you give really good feedback.
Who it is for
Owners of established businesses, including those built offline on relationships and referrals, who are not sure what their website should be doing for the next stage of growth.
Not for start-ups, and not a book of hacks.